Read The Ultimate Guide to Mobile Analytics
Mobile App Analytics: What it is, how it can contribute to App Success?
If app development is one part of the app success, app analytics contribute to another side of it. App analytics is an integral part of app marketing. Let’s see what app analytics is and how it contributes to app success.
What is app analytics?
App analytics is a method of analysing user behaviour within the app. In this method, data is collected to study user behaviour to decide the best strategy for user retention, engagement as well as conversion.The main objective of app analytics is to increase app usage, repeated usage, and in-app purchases.This method is used by all sorts of mobile app development companies today to get deep insights of the user behaviour and app performance. It helps them in increasing app’s lifetime value, usage rate and retention.
When we say mobile analytics, what we actually mean is analysing the data collected by a mobile app. Hence it has to do with watching your app’s performance and understanding the user experience. Monitoring of user sessions, app events, gestures, and anything else that might provide insight into improvement opportunities can be considered mobile analytics.
Examples of mobile analytics
Mobile analytics involves any data that the app gathers about either a mobile user’s performance or the mobile user’s interaction with it. Examples commonly include:
- Web analytics
- Funnel analysis
- Heatmaps
- App performance and usage
- Click-through rates
- Mobile conversion rates
- Retention rates
- Demographics of signed-up users
- Traffic sources (for mobile websites)
The different types of mobile analytics to consider:
Mobile app analytical platforms offer an almost limitless ability to drill down into data. A business might want to emphasis one of the major types depending on its model and objectives:
- Mobile advertising analytics: In-app advertising can generate big bucks for your business. Mobile advertising analytics tell you how well your ads perform and who interacts with them, so you can look for opportunities to increase your income.
- App Monetization analytics: Even free apps can be monetized via in-app purchase on mobile, subscriptions or maybe affiliate marketing; Monetization analytics show you how well these methods are doing and their contribution to your income.
- In-app engagement analytics: In-app engagement analytics give you quantitative data on how people audience segments use your app on average. Key metrics could include:
- How often do users open your app on their mobile devices
- How long have they used it for
- Which featuresdo they use most
- App store analytics: Your performance in the app store will affect how many people find and download your app. App store analytics help you track key metrics like:
- Rank in app listings
- Downloads
- Device type
- Reviews
10 common mobile app analytics mistakes to be wary of
Analytics for mobile app and product…is an art. Avoiding these will give you more insight into your data while also squashing the time it takes to climb the learning curve.
- Starting with no optimization goals and objectives
- Concentrating on a single success metric considerably
- Trying to track everything
- Not digging deeply into the data
- Doing just like everybody else is
- Ignoring behavioral data
- Relying purely on mobile analytics
- Makes it difficult to have a meaningful DAU (daily active user) definition
- Using meaningless names in your event parameters
- Ignoring the needs of other teams
Benefits of app analytics
Mobile landscape is becoming a juggernaut day by day. There is an overwhelming competition between app-driven companies that are trying to establish their venture. App analytics help businesses understand user behaviour and we can also call it as actions, with respect to app features and functionalities. This lets app marketers analyse how often users visit the app and which section is getting the most visits and how much time users spend there. It will help in building an efficient mobile marketing strategy and ultimately it will result in increased ROI.
App analytics will bring the following set of benefits:
- It will help you emphasise on only right users and features
- It will help you update your marketing and branding strategy
Where Mobile Analytics Help Your App:
-
Customer retention
With the efficient mobile app analytics strategy, you can engage the targeted users & retain them as well.You’ll also be able to check when they used the app, how much time they spent, and how they navigated from page to page.
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In-app referrals tracking
In-app referrals is important for any app to increase downloads. App analytics helps in tracking the referral codes of the app each user receives.
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App performance monitoring
App analytics help developers monitor app performance issues like slow load times, layout glitches, and abrupt crashes.
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Targeted customers analysis
You can use app analytics to check your users are from which geography, what age or what gender. So you can sharpen your marketing strategy to yield better outputs.
Top Mobile App Analytics Tools
Platforms: ios, Android
Features
- Easy to understand
- Integration with Google Play for conversion tracking
- Comprehensive report of acquisitions, users, engagement, and outcomes
Platforms: iOS, Android, Java ME, Windows Phone, Blackberry
Features
- Detailed report
- Create up to 10 custom dashboards
- User paths and funnels
Platforms: iOS, Android
Features
- Analytics across multiple apps
- Real time tracking
- Segment users based on events, funnels, cohorts
Platforms: iOS, Android, Windows Phone, Blackberry
Features
- Open source
- Track events and user segmentation
- Track sets of events
Conclusion
Mobile Analytics has been essential nowadays, as there is a juggernaut competition between app marketers. Most of the app analytics tools work like Google Analytics, so if you’ve prior experience in using Google Analytics, it is easier to understand and use the app analytics tool.