Mobile App Marketing Guide: Best Proven Strategies to Drive Growth
The Ultimate Guide to Growing Your Brand with a Mobile App
Tips to Increase Brand Value with a Mobile App
The expected ROI of any mobile app is to generate the revenue by selling product or service through the app or through in-app advertising or through in-app purchases or through mobile app marketing. Beside this, mobile app even helps businesses increase brand value. In fact, most of the businesses don’t think about this, but some businesses develop apps just to increase the brand value or retain the value that they’ve already achieved.
You may fall in any category said above, but if you’re expecting something from your app to increase brand value, then this guide is for you. This guide provides you with outstanding tips that can contribute many things to up the success of your brand.
1. Monitor your customers’ mobile moments
According to the American market research company Forrester, mobile moments are specific times when users pick their mobile to check or to do some tasks. An average smartphone user experiences around 200 mobile moments in a day.
Brainstorm to create a new functionality or refine an existing functionality to make users use your mobile app again and again. Better you contact a mobile app development company that is well-versed in this.
2. Build Multiple Apps for Multiple Divisions (or Services)
This is burdening in cost’s viewpoint, but helpful to create an excellent brand value for each business division you have. If you’re running a hospital with services that are both child and adult oriented and even offer home-care services, consider developing a separate app for kid health, home care services and emergency services alike.
As I said before, in terms of cost and integration of divisions, this is not viable, but it can pave a path for building a long-lasting brand value targeting customers of different segments.
3. Educate users by pushing insightful content
Branding is nothing but creating an impression or making customers feel good about you. If you educate them with content that revolves around their problems, they will feel awesome about you. You can do by pushing regular push notifications with the creation of every new content.
According to a research by the marketing automation company Kahuna, push notifications helped their customers improve app retention rate by 180% in 90 days.
Some useful contents that you can include in your push notification campaigns are:
- Articles that boast solutions for specific customer-facing problems
- About the announcement of events or offers you launch
- About the product or services page they visited last time
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Rich design and interactive functionalities
Shockingly, 20% of apps are not used more than once. So don’t neglect the quality, functionality and supporting components of your app:
- Create attention-grabbing app screenshots, app video and app icon
- Create a striking UI design
- Make sure your app is easy to navigate
- Make sure functions are interactive
- Prefer a native app, instead of a cross-platform app
5. Go Beyond a Website: Create a Seamless, Branded Experience
Your mobile app should be more than a shrunken version of your website. It’s a chance to design a unique environment that is fully controlled by your brand.
- Consistent Branding: Ensure your app’s design, from its color palette and typography to its tone of voice, is perfectly aligned with your brand identity. This consistency builds instant recognition and trust with every interaction.
- Intuitive User Experience (UX): A clunky, slow, or confusing app is a brand killer. Invest in a clean, fast, and user-friendly interface. When your app is a pleasure to use, the positive experience reflects directly on your brand.
- Exclusive Content & Features: Give users a reason to download and keep your app. Offer app-exclusive content, early access to sales, unique features, or a personalized feed. This creates a sense of exclusivity and rewards your most loyal customers.
6. Supercharge Customer Engagement with Personalization
A mobile app provides a direct line of communication to your customers, allowing for a level of personalization that traditional channels can’t match.
- Smart Push Notifications: Move beyond generic alerts. Use push notifications to send personalized messages based on a user’s behavior, location, or past purchases. A notification about a sale on a product they’ve been eyeing is far more effective than a mass-market blast.
- Personalized Profiles & Recommendations: Use data to create a tailored experience. The app can remember a user’s preferences, wish lists, and past orders to provide highly relevant product recommendations and content. This makes the customer feel seen and valued, deepening their connection to your brand.
7. Build a Community, Not Just a Customer Base
A mobile app can foster a sense of community around your brand, turning customers into advocates.
- Integrate Social Features: Allow users to share their experiences, purchases, or achievements directly from your app to their social media channels. This user-generated content acts as powerful, authentic marketing.
- Loyalty and Gamification: Implement a loyalty program within your app where users earn points for purchases, referrals, or app usage. Gamification elements, like badges or leaderboards, can make the experience fun and encourage repeat engagement. A happy, rewarded customer is far more likely to recommend your brand to others.
8. Leverage In-App Data for Smarter Decisions
Your app is a goldmine of first-party data. By analyzing how users interact with your app, you can gain invaluable insights into their preferences and behaviors.
- Understanding User Journeys: Track which features users engage with most, where they spend their time, and where they might be dropping off. This data can inform future product development and marketing strategies.
- Real-Time Feedback: Use in-app surveys or feedback forms to gather direct input from your users. This shows that you value their opinion and allows you to make improvements that directly benefit your customer base.
9. Enhance Visibility with App Store Optimization (ASO)
Just like search engine optimization (SEO) for a website, ASO is crucial for getting your app discovered.
- Keyword-Rich Titles & Descriptions: Use relevant keywords that your target audience would search for. A clear, compelling description and a catchy title are essential for standing out in a crowded app store.
- Stunning Visuals: High-quality screenshots and a captivating app preview video are key to capturing a user’s attention and showcasing the value of your mobile apps.
Conclusion
I hope the above tips will help you take your business to the next level. In addition, you are recommended to collaborate with a mobile app development company that is well-versed in creating brand-building apps. Consider this if your app is not yet built.
